

hey@ayajaffar.com











Hello, I’m aya I’ve spent the last 15 years studying, working in, and teaching design. I employ poetics, visuals, experiences, and transdisciplinary thinking to imagine future potentialities. I moonlight as an amateur Russian lit bibliophile and I have imaginary debates between Tolstoy and Dostoevsky and am currently at IDEO.org as a Design Director. Say hi!
Talk to me about the poetics of everyday, displacement, human belonging, intentional beauty, post-colonial identity formation, public history and history making, russian literature and the arab diaspora.
Associated acts and clients include IDEO, IDEO.org, Parsons School of Design, NYU, Alight, NYC Mayor’s Office, UNICEF, Mercy Corps, Women In Innovation, FastCo Festival, and the Robert Wood Johnson Foundation.
Selected Work